SA Fashion Week Autumn/Winter ’24 Collections: A Sustainable and Collaborative Showcase
SA Fashion Week (SAFW) is gearing up to unveil the Autumn/Winter ’24 Collections at the Mall of Africa, its home for the past four years. From Thursday, 19 October 2023, to Saturday, 21 October 2023, fashion enthusiasts will have the chance to witness South African designers’ latest creations in the spotlight. But this season, SAFW isn’t just about fashion; it’s about a sustainable shift in the South African fashion landscape.
Sustainable South African Fashion
South African fashion is undergoing a transformation, shifting from disposable seasonality to embracing the ethos of Slow Fashion. This sustainable approach is being embraced by designers across the spectrum as they pledge to take a more earth-friendly path in the fashion business.
Lucilla Booyzen, the director of SA Fashion Week, announced the Autumn/Winter ’24 Collections, which are set to be held at the Mall of Africa. This event is generously sponsored by Mr. Price, the Mall of Africa, Cruz Vodka, Isuzu, and Carlton Hair. Booyzen revealed a remarkable statistic: 90 percent of this season’s participating designers are committed to sustainability.
These designers are treating their creations as unique collector’s items, to be cherished and passed down through time. Their approach involves utilizing high-quality, low carbon footprint materials, recycling and upcycling techniques, local sourcing, and minimizing waste and dead stock. They’re focusing on limited edition ranges and commissioned pieces, a significant departure from the fast fashion culture of the past.
Gender Fluidity and Body-Positive Designs
Another hallmark of this kinder movement within South African fashion is the emphasis on gender-fluid and body-sensitive designs. These principles are not just limited to the runway; they are increasingly influencing the choices of South African consumers. More than fifty local retailers now stock SAFW designers who embrace these inclusive and body-positive ideals.
The Power of Collaboration
Collaboration is a driving force behind SAFW, and it’s evident in the impact of this seasonal event. SAFW has partnered with 32 design institutions across the country, fostering an environment where budding talent can thrive. The exhibition of the finalists of the Student Competition underscores this commitment to nurturing emerging designers.
Additionally, SAFW has continued its longstanding collaboration with Carlton Hair, the official hair styling partner. These partnerships enhance the overall experience, showcasing the interconnectedness of the South African fashion industry and its potential to influence global trends.
In conclusion, SA Fashion Week Autumn/Winter ’24 Collections is more than just a runway event. It’s a testament to South African fashion’s evolving ethos, emphasizing sustainability, inclusivity, and collaboration. As the world becomes increasingly aware of the importance of conscious fashion choices, SAFW serves as a shining example of the positive change happening within the industry. This event is not just a showcase of clothing; it’s a celebration of South African creativity, resilience, and its dedication to a better, more sustainable future.
