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Africa UpdateEntertainmentLifestyle



JOHANNESBURG (20 JUNE 2022) – BET has announced that legendary mogul and cultural pioneer Sean ‘Diddy’ Combs will be honoured with the prestigious Lifetime Achievement Award at “BET Awards” 2022. The coveted award honours industry giants who have not only significantly shaped culture through their extensive careers, but who have also been transformative leaders that consistently inspire generations by setting a true standard of excellence.

Hosted by Academy Award®-nominated and Golden Globe®-winning actor, writer, director, producer, and philanthropist Taraji P. Henson, “BET Awards” 2022 will air LIVE Monday, 27 June on BET Africa at 02:00 AM CAT from the Microsoft Theatre in Los Angeles and the repeat will air on Monday, 27 June at 20:00 CAT.

“Sean ‘Diddy’ Combs is one of the most renowned cultural movers and shakers, a visionary and a pioneer , he is an epitome of legendary. We honour his voice in amplifying excellence and always showing up, pushing, cementing and paving the  way for the black culture and communities across the world . We honour the significant role he has played in elevating black culture globally.” says Monde Twala – Senior Vice President of Editorial and General Manager Paramount Africa and Peer Lead, BET International
“Diddy has always been a pioneering force in our community, breaking barriers, achieving unprecedented heights, blazing new trails, and, in so doing, raising the bar for all of us,” said BET CEO Scott Mills. “His virtuosity is matched only by his range – from music to media, culture, business, and philanthropy – Diddy has exemplified Black Excellence. We are delighted to have this opportunity to use our biggest stage to recognize the extraordinary accomplishments of our friend Diddy.”

“Sean ‘Diddy’ Combs is an incomparable cultural force and creative visionary whose impact has created historic paradigm shifts across music, media, fashion, and lifestyle.

It’s personally gratifying to celebrate and honor a longtime partner and friend of the network who, through the decades, has laid the blueprint for Black excellence through entertainment,” said Connie Orlando, Executive Vice President, Specials, Music Programming, Music Strategy. “And it is far from over; his legacy continues to break ground, and this Lifetime Achievement Award further cements his undeniable influence on hip hop and pop culture. From his many memorable and creative appearances at our award shows to his growing businesses and philanthropic media ventures, I couldn’t be happier for Diddy. He is a dear friend, colleague, and culture revolutionary. We look forward to celebrating his incredible legacy.”

“Puff’s contributions to culture transcend Hip hop. Growing up in DC, I watched his rise at Howard University as he repped Black excellence from day one.  It’s an honor to celebrate him now, while he is still on his incredible journey,” said Jesse Collins, BET Awards Executive Producer and Founder & CEO, Jesse Collins Entertainment.

Past Lifetime Achievement Award recipients include industry legends Whitney Houston, Prince, Queen Latifah, Anita Baker, Mary J. Blige, Samuel Jackson, Lionel Richie, New Edition, just to name a few.

In its twenty-second year, culture’s biggest night, the “BET Awards,” continues its reign as the ultimate platform to showcase the best, brightest, and most beautiful aspects of the Black experience – celebrating the present and future of Black music, while elevating the culture and being a driving force for social change.

Connie Orlando, BET Executive Vice President, Specials, Music Programming, Music Strategy, will oversee the annual show, along with Jamal Noisette, VP, Specials, Music Programming & Music Strategy, who will serve as Co-Executive Producer for BET. Jesse Collins Entertainment is the production company for the show with Jesse Collins, Dionne Harmon, and Jeannae Rouzan-Clay serving as Executive Producers.

For the latest “BET Awards” 2022 news and updates, including details on audience selection and eligibility, please visit BET.com/bet-awards.

Sean Combs has cemented himself as one of the most successful entrepreneurs and cultural icons of all-time. With an incomparable career that spans over three decades, Combs has amassed an unrivaled influence only matched by a proven ability to consistently innovate, evolve and boldly defy convention.

His Bad Boy Entertainment Group successfully carved out a new niche within the hip-hop genre, fostering superstar talent including Lil Kim, Faith Evans, 112, Mase, Total, Junior Mafia, and The Lox. To date, Bad Boy has sold more than 100 million records worldwide, amassing countless GRAMMY® Awards, Billboard No. 1 entries, and forming an extensive catalog of transcendent cult classics.

After six years away from the music spotlight, Combs announced the launch of a new R&B label, LOVE Records, and the first album will launch this summer in partnership with Motown Records. An instrumental sartorial force, Combs bought back his Sean John fashion line in 2020. Through a partnership with Diageo, Sean Combs’ popular Ciroc Vodka has become the standard for premium vodka, prompting the entrepreneur to acquire luxury tequila brand DeLeón and launch the fitness and wellness water brand AQUAhydrate.  In 2013, Combs made history by launching REVOLT Media & TV, the first Black-owned multi-platform cable music network. REVOLT now reaches over 80 million homes and 20 million monthly viewers digitally, with carriers like Time Warner, Xfinity, and Verizon FiOs. Sean Combs continues to apply the same drive and entrepreneurial spirit to his philanthropic work and political activism as well.

For the latest “BET Awards” 2022 news and updates, including details on audience selection and eligibility, please visit BET.com/bet-awards. ;You can also get more information on BET Africa’s original content on www.betafrica.tv. Like and chat to us on Facebook at www.facebook.com/BETinAfrica, as well as join the conversation on Twitter and Instagram @BET_Africa with #BETAWARDS #CULTURE

ABOUT “BET Awards”
“BET Awards” is one of the most-watched award shows on cable television according to the Nielsen Company. The “BET Awards” franchise remains the #1 program in cable TV history among African-Americans, and it is the #1 telecast for BET every year. It recognizes the triumphs and successes of artists, entertainers, and athletes in a variety of categories.

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